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Pizza Franchise Naming: A Guide Being hungry is part of being who we are as humans. Food has become a business. It is our basic need. Eating is a necessity, whether you are a prosperous business owner or a penniless farmer. Power is made by food. Business equals food. Considering a food business is what will and can only convince you this time. What could be your business be? An empire you’re going to make, what will it be?Is an empire going to come out of a food business? For this question, there are 3 answers. According to lots of studies circulating on the net, there are 3 main food businesses that never go out. People will never say goodbye to these 3 no matter what and no matter when. The 3 food businesses that are on the top are fine dining, fast foods, and pizza parlors. And why Pizza is there? People love it, from New York to Manila. The ambiance inside a pizza parlor, the taste, the feeling, the aroma, and enticing thought makes you want to create one. An Earth with the empire of pizza you created, imagine that. This earth will be dominated by your pizza empire ten to twenty years from now. The name equals that need. What to do now?How about that name, what can we do about it? It should be catchy, making a lasting effect on their subconscious part of the brain. The name, the pizza franchise you’ve created when they hear it, they wanted to eat. It becomes innate and natural. All they wanted to do is buy, dine and eat at your pizza parlor, that is the suggestion they only get. So how do we name it? What will be its name? Let us check the three items to consider when naming a pizza franchise. 1. It should sound that it was baked and prepared good. All you have to catch is their thinking. The eternal imagination must be created for them. For this case, creating a thought of what your business is like, that it is all about baking good food and pizza. When you check for the best pizza parlors, the popular ones, you notice that they are prepared very good. Your popularity and marketing shoots up once proper preparations are added to your methods. People will take it as a gospel that yours is a good food. For a few examples, Your Pizza’s Soft-Rolled Cheese Pizzas, BBQ Style Your Pizzas, Grilled and Baked Your Pizzas. 2. It should come with a cultural word. It is about how people are affected by their own society, not about their cultures per se. Do not forget tomatoes for Italians on their pizza, cause they love it. French people love cheese. Your Samurai Pizza for Japanese is the best name, as an example.
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3. It should always include the word ‘Pizza’. Need not to explain this one.
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In every name comes power, whatever names they may be, remember that. The tale will be told by your consumers.