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Reason Why One Should Advertise their Business. Advertising was playing the big role in the consumer life by providing the information to the consumer. It is important for the company to advertise their new product to the client for information and speed up the penetration of new product to the market. It is the advertising that helps the manufacturer to introduce their new product to penetrate into the markets thus helping them to make the sale through acceptance of the product. Through advertising the clients can find variety of the product and able to range the products by comparing them and able to choose their desired items. Company producing the products for sale is required to advertise them because through advertising the producers, and the sellers can increase their sales, know their competitor and able to plan accordingly to counter their competitions. Advertising is important to the society through educating them. Most of the business and company has the tendency of using advertising to show how their products are more effective compared to their similar competitor thus bring out the product differential to their consumer.
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Companies makes advertisement to retain their customer when theirs is rumours of fall down of the same companies to makes their clients understand that they are still in the market. Advertising generates employment and profits to the companies that makes the regular advertising to their clients, they help in widen the gap between sales and incurred cost which maximise the sales output thus lowering the cost.
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In the major company there are always team for advertisement that always make awareness to the customer whenever there is new product through creativity originality that is more appealing to the customer. Advertising is general have specific target in the market, most of the companies makes advertisement always target a group of the people, it can be youth or children or middle class. The firm that invest heavily on the advertisement is able to monitor the demand and supply of the product, through proper monitor of the product that has high demand and eliminate the product that have low demand. Well branded advertiser will always be appealing to the customer because of their image and how they are branded therefore will always increase the chances of penetrating to the market than branded and non-advertisement. Advertising lead to break through of the product in the market, when the product finds it ways into market without any advertisement it become dormant because no ones are aware of it and there is always fear of unknown.