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How White Label SEO can Benefit both Reseller and Provider White label SEO is a business partnership in which the white label SEO provider, that is making the SEO products/service, sells its products/services and surrenders its brand name to a SEO reseller in which the SEO reseller does not reveal the brand nor identity of the provider to a client when selling the SEO products/services. A dominant SEO reseller is the Internet marketing (IM) company and, applying the business agreement, only the IM company deals with the client and when when the IM company encounters technical knowledge problems in providing this information to its clients, it gets support from the white label SEO provider. Many IM companies offer a wide range of Internet marketing services to their clients, such that when clients require for SEO products/services, IM companies benefit on this regard as they do not have enough expertise on SEO products/services but they can be resellers, applying the white label SEO approach; therefore, this is one form of benefit that an SEO reseller can gain because it can expand its numerous services to its client and that includes SEO products/services. A SEO reseller company will miss out on the opportunity of acquiring new clients if they will not offer SEO products/services, therefore, applying the white label SEO agreement and reselling SEO products/services can help expand the customer base, especially that there is a growing demand for SEO products/services.
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In addition, SEO resellers, since they take advantage on the expertise of SEO providers, need not shell out additional investment for recruiting new staff to develop the SEO products/services; therefore, the reselling company increases its profits without increasing resources.
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Applying the white label SEO concept, the SEO providers benefit from the efforts of the SEO resellers who do the business for them and, at the same time, acquiring new clients for them; this is the foremost benefit that SEO providers can gain from the white label SEO business partnership in that they can expand their business without an effort of creating a business development activity, which will cost huge investment in terms of finance and resources. When a SEO reselling company increases its customer base in a short period of time, mainly due to the white label SEO products/services, the SEO providers, too, will expand its business size; therefore, it is a win-win situation for both provider and reseller. Both SEO providers and resellers gain from the white label SEO concept, such that as the business of the SEO reseller increases, the business size, too, of the SEO provider increases; therefore, the SEO reselling program is an excellent opportunity for SEO providers to enhance their revenue without much effort. The mutual benefits that can be gained from the white label SEO is a smart business concept where both parties, provider and reseller, has everything to reap from the mutual exchange of business.